New The agent layer for sales teams, now in private beta

The AI agent layer that lives on top of your CRM

Pulse researches every lead, writes outreach that actually sounds human, and drops it right into the CRM you already use, whether that's Salesforce, HubSpot, or Clay. Nothing sends until you approve it.

Start free→ Watch 90-sec demo

Built on 13 customer-discovery interviews with SDRs & agency founders

dashboard.faithlineai.com/leads/northwind

Sarah ChenVP Sales · Northwind Logistics

Hot lead

Company

Northwind Logistics

Stage

Discovery

Deal value

$48,000

Last touch

6 days ago

Opened "Q3 logistics benchmarks" · 2d ago

Visited pricing page twice this week

Series B announced · 14 days ago

Pulse Agent active

▟ Researched · Sarah Chen

Closed $40M Series B two weeks ago, now scaling the sales org
Hiring 6 SDRs on LinkedIn right now
Stack: Salesforce + Outreach + ZoomInfo

✎ Drafted · personalized

Helping Northwind's new SDRs ramp faster

Hi Sarah, congrats on the Series B. Spinning up 6 new SDRs usually means weeks of ramp before they're productive. Pulse handles the research and the first drafts, so your reps can start selling on day one

Edit

Approve & send

You review before anything sends

The problem

Your reps spend the day researching.
They barely get to sell.

We interviewed 13 SDRs, agency founders, and rev-ops leaders. The same bottleneck came up every time: the work before the send eats the day, and the AI shortcuts everyone has tried just don't sound human.

60–80%

of the day goes to research

SDRs toggle between 3–5 tools, filtering lists and digging up context before a single message is sent.

// 13 discovery interviews · NC IDEA Lab

3 / 50

AI messages were usable

"I built 50 messages with AI. 3 sounded good, 47 sounded bad." Speed means nothing if you rewrite everything.

// Matthew · agency partner

25–40

dashboards opened daily

"It's constant context switching. And that is very jarring." Nobody wants another tab. They want help inside the ones they already have.

// Brandon · fractional marketing

How it works

Research → draft → your review

Pulse runs the loop that wastes your reps' day, then hands you a finished draft to approve. It never sends on its own.

Researches the lead

Pulse enriches each contact with live context like funding, hiring, tech stack, and trigger events, right on the CRM record. No more jumping between tabs.

Writes a human-quality draft

It turns that research into a personalized message in your voice, not a fill-in-the-blank template. That's the difference between a draft you send and one you have to rewrite.

You approve & send

Edit, approve, or regenerate. The call is always yours. Keeping a person in control isn't a setting you turn on in Pulse. It's how the product works by default.

Integrate, don't migrate

Lives inside the tools
you already use

Pulse isn't another dashboard to log into. It docks as a sidebar on your CRM, reads and writes to the records you already have, and stays out of the way until there's work to review.

No rip-and-replace. Keep Salesforce, HubSpot, or Clay. Pulse simply layers on top.
Two-way sync. Research and drafts land on the real lead record, not a copy.
Zero migration. Connect in minutes, and your data never moves.

SYNCED

SYNCING…

QUEUED

Hyper-personalization

Drafts from real research,
not a template

Every message is built from live prospect context: what they just announced, what they're hiring for, and what they use. That's the difference between "Hi {{first_name}}" and outreach that earns a reply.

Matches your voice. Trained on your best-performing messages.
7-step sequences. From first touch to break-up, drafted and tracked.
Deliverability built in. Send caps, cooldowns, and MX validation keep you out of spam.

✎ Draft · sequence step 1 of 7

Congrats on the raise, Sarah

Saw Northwind closed its Series B, congrats. Most teams scaling SDRs this fast hit a ramp wall. Worth a quick look at how we cut research time before your next 6 hires start?

Regenerate

Approve

Supervised autonomy

Works while you sleep,
sends when you say

Schedule Pulse to research and draft overnight, so a queue of approved-ready outreach is waiting each morning. The agent does the grind; the human keeps the keys.

Autonomous scheduling. Per-team cadences that run on their own.
Always a review gate. Auto-send is off by design, so approval is always required.
Full audit trail. Every research step and draft is logged and explainable.

READY

DRAFTING

SCHEDULED

See it work

The whole loop, in one screen

Watch Pulse research a lead, draft the outreach, and hand it back for review, all without leaving the CRM.

Voices from the field

We didn't guess. We asked.

Pulse was shaped by 13 customer-discovery interviews with the people who'd actually use it. Here's what they told us, in their own words.

If you combined the lead-finding with the AI campaign messaging… all you'd have to do is send. That's a dream.

Andrew

SDR · Equinix

I built 50 messages with AI. 3 sounded good, 47 sounded bad. It's just not as good as a human yet.

Matthew

Partner · Marketing agency

I go into 25 to 40 different dashboards daily. It's constant context switching, and that is very jarring.

Brandon

Founder · Fractional marketing

The prospecting is so manual. If something could have the cadences ready based on ICP data, that would be very helpful.

Faith

Enterprise SDR · LinkedIn

Pricing

Start free. Upgrade when it's closing for you.

Consolidate the $50–200/month you're spending on fragmented tools into one agent layer.

Free

$0 /mo

For solo operators testing the waters.

✓Intelligence feed & chat
✓Opportunity finder
✓Up to 25 leads
✓2 videos / month
✓1 user

Start free

Questions, answered.

The things teams ask before they let an agent near their pipeline.

What is Pulse?

Pulse is an AI agent layer by FaithlineAI that sits on top of your existing CRM. It researches every lead, drafts outreach that sounds human, and queues it for your review. Nothing sends until you approve.

Which CRMs does Pulse work with?

Pulse docks as a sidebar on the CRM you already use, including Salesforce, HubSpot, and Clay. It reads and writes to your existing records, so you integrate rather than migrate.

Is Pulse fully autonomous, or do I stay in control?

Pulse is supervised autonomy. It researches and drafts on its own, but every message waits in a queue for your approval. Nothing is ever sent without a human hitting send.

How is Pulse different from generic AI email tools?

Instead of filling a template, Pulse builds each message from live prospect research, like recent announcements, hiring signals, and other context, so drafts read like a human wrote them rather than a mail merge.

How much does Pulse cost?

Pulse has a Free plan for solo operators, a Pro plan at $49/month for active prospectors and small teams, and an Enterprise plan at $149/month for agencies running outreach at scale.

How is Pulse different from autonomous AI SDRs like 11x or Artisan?

Autonomous AI SDRs such as 11x and Artisan are built to research, write, and send outreach on their own. Pulse does the same research and drafting, but it stops before the send. Every message waits in a queue for a human to approve. If you want fully hands-off sending, an autonomous AI SDR fits. If you want AI to take the busywork while a person still owns every send and the relationship, that's Pulse.